This wireframe for the website redesign of ActivEats prioritizes customer centricity and user-friendliness.
Upon completing brand articulation exercises and independently developing a strategic marketing plan and content calendar, coordinated professional photo shoot of products and managed organic and paid social media of ActivEats until Dec. 2018.
This global crowdsourcing campaign centered on be Waste Wise’s then-upcoming interview with Ad Lansink, the “Father of Waste Hierarchy”. Designed all digital graphic assets and executed campaign on Twitter, collecting questions and comments about the circular economy and zero waste.
Find the article that used the crowd-sourced questions in the link above.