Resume

A corporate communications professional with 7+ years of experience developing and implementing communications strategy that serve diverse communities and cater to various audiences

HIGHLIGHTS OF QUALIFICATION

Corporate communications professional with experience working with community organizations that serve diverse people, including members of marginalized groups Experienced marketer who has worked with municipal governments, demonstrating my ability to advise on communications strategies with diplomatic acumen
Excellent writing and editorial skills for web, digital and print materials and channels Leadership capability and solid interpersonal skills to work with and advise leadership teams and staff at all levels
Solid project management and organizational skills that enable me to meet objectives and deadlines Creative and cost-efficient marketing communications professional

 

EXPERIENCE

MARKETING MANAGER, RECYCLE COACH | SaaS product in recycling education for governments 

  • Increase user acquisition by 28% growth year-over-year (168% overall user acquisition) through development and execution of social media marketing strategies, including leveraging social media influencers, content writing, and social media advertising (Facebook, Instagram, Twitter)
  • Drive 15.5% average increase in app user acquisition month over month for city governments with the introduction of new onboarding process, social media plans, and curated messaging that builds and engages community
  • Generate 64% of B2G revenue stream from inbound lead generation through project management of strategic content creation and execution; development of marketing materials; and website content management
  • Design marketing and outreach materials using Adobe Creative Suite (Photoshop, Illustrator, InDesign) for print, social media, and other digital channels
  • Project manage website redesign and new website build, coordinating in-house staff and third-party vendors to lead and coordinate design of digital assets based on user flows
  • Write copy for web, social media, newsletters and blog content, as well as print materials targeting diverse audiences – from government clients, community members to internal team members
  • Manage team of in-house staff, third party vendors and freelance consultants; annual marketing budget
  • Proficient use of Google Analytics, Google Ads, Facebook Ads, LinkedIn Ads, HubSpot (customer relationship management (CRM) system), WordPress (content management system (CMS)), SproutSocial, more

 

MARKETING MANAGER, triOS COLLEGE | triOS College, Eastern College 

  • Developed a social media strategy leveraging new content to increase web traffic from organic and paid social media by up to 128% and reach up to 7x average post engagement year over year
  • Designed collateral for digital and print marketing materials (social media and print) using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Wrote copy and edited content for website, social media and digital channels, radio and TV advertisements
  • Created monthly marketing report, leading team of marketing specialists on documentation and analysis
  • Developed and managed online reputation plan, including protocol on crisis communications support
  • Developed marketing project to simultaneously promote Massage Therapy program, gaining $12,000 additional revenue for the college, and enabling students to earn practical clinic experience
  • Led A/B testing and revamp of email marketing communication streams to nurture leads, rewriting and designing emails and tracking project progress; collaborated with Sales Dept. to refresh outreach process
  • Software programs used include Google Analytics, Act-On (CRM), Adobe Creative Suite, LifeCycle CMS, HootSuite, more

 

MARKETING MANAGER, GROWFOODS INC. | Start-up healthy meal delivery service 

  • Drive 15,000+ traffic to ecommerce business within first 60 days of startup’s launch through integrated marketing strategies leveraging paid social media, social influencers, email marketing, and event marketing
  • Gained 716,000+ impressions through SEM on Google, with CTR as high as 7% and reached 115k+ users through Facebook advertising within first 60 days in market
  • Researched and nurtured strategic business partnerships and events to attend, and developed event marketing tactics to engage audiences and drive traffic to website
  • Wrote, edited, and designed content and collateral through digital outlets using Adobe CS, Mailchimp, Hootsuite, WordPress content management system and traditional marketing
  • Managed website – from coordinating the new website build to managing its content and enhancements
  • Created marketing strategies and executed campaigns using Google Analytics, Google Ads, HootSuite, Facebook, Instagram, Twitter, LinkedIn, MailChimp, WordPress, and more

 

MARKETING COMMUNICATIONS PLANNER, INNOVATIVE FOOD BRANDS | 160+ restaurant and store sites for fresh casual restaurant concepts, Teriyaki Experience and The Chopped Leaf 

  • Developed The Chopped Leaf’s integrated, strategic communications campaign, leveraging influencers, organic and paid social media, web content, in-store marketing materials to build online brand equity and profile
  • Grew same-store sales by 7% across national QSR chain, Teriyaki Experience, in 2016-2017 through creative redesign of national and local marketing activities, working with franchisees and independently for the brand
  • Wrote and edited copy for digital (social media, Google Ads, web content, news items) and traditional (TV commercials, radio ads, posters) materials as well as internal documents
  • Developed and executed loyalty email marketing program, seeing as high as 44% in redemption rates for Chopped Leaf
  • Developed go-to-market marketing plans with clear goals and KPIs and executed initiatives, which included social media, experiential marketing, PPC advertising, email marketing campaigns
  • Developed partnership, planned activities, and coordinated event logistics for Chopped Leaf’s first-ever national event series in ON, BC, and AB, and led execution with team of stakeholders, volunteers, and hired ambassadors
  • Led cross-functional team, involving Department heads, to streamline IT process of rolling out in-store promotions
  • Software programs used include Google Analytics, Google Ads, HootSuite, Facebook, Instagram, Twitter, LinkedIn, MailChimp, WordPress, WiX, Adobe Creative Suite, and more
  • Started as Communications Coordinator (Jan.-Dec. 2016); Planner role created in Jan. 2017 to reflect growth

 

COMMUNICATIONS & ADMINISTRATIVE COORDINATOR, ECOSOURCE | Environmental education non-profit in GTA

  • Developed email newsletter programs for community, stakeholders, donors and partners to build engagement
  • Supported Executive Director in developing and executing strategic communications initiatives for fund development and engagement with government officials, general public, school communities, partners, and donors by writing, editing, and designing collateral using Adobe Creative Suite
  • Planned and executed annual fundraising event, the Green Change Champions Awards Night in 2013, 2014, 2015 and achieved full-capacity attendance by partners, funders, and stakeholders
  • Led, reported on, and trained team on organization-wide tech transition to Office365 cloud system
  • Managed day-to-day communication channels – social media, websites, in-person visits
  • Started as Administrative and Communications Assistant to Executive Director (Aug. 2013-Oct. 2014); Communications and Administrative Coordinator role created in Oct. 2014 to reflect growth

PUBLISHED WORKS

“Peaks and Valleys” Record One: Peep Show, Allthing Publications, 2013 (e-book) // hehasuc.wordpress.com (blog) // Opening the Lampshade, Life Rattle Press, 2011 (printed book) //

EDUCATION University of Toronto, Honors Bachelors of Arts Professional Writing & Communications and English, 2012

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