I come bearing skills


A storyteller by nature; a writer by trade; a diverse communications professional by choice; and an idealist at heart eager to fill a communications position that promises a positive impact on the planet and its people.


Freelance Communications Professional | Sep. 2012 – present

  • Copywriting services; content creation for blogs, social media channels, and print collateral
  • Effective time management and relationship building liaising with clients and partners
    Clients include: Per Se Catering, be Waste Wise (wastewise.be), Virtual Team Builders (virtualteambuilders.com)

Communications, Administrative Coordinator at Ecosource | Aug. 2013 – December 2015

  • Started as Communications and Administrative Assistant to Executive Director and developed my independent position
  • Writes copy and creates or coordinates production of marketing and PR collateral, such as media advisories, media kits, brochures, posters, and more
  • Developed communications strategy and spearheaded communication initiatives like the Quarterly e-Newsletter and mail out campaigns to boost fundraising efforts
  • Grew social media following by 80+% on Facebook and 300+% on Twitter; and doubled engagement in both channels through strategically curated content
  • Increased number of individual donors by 160+% through strategic online appeals, direct asks, and visually compelling collateral created with Adobe Creative Suite
  • Maintains office and online assets, identifying opportunities for improvement and implementing solutions
  • Achieved full house attendance for awards night 2013 and 2014 with social media marketing and expert use of online applications such as Eventbrite and Mailchimp; analyzes fundraising and events ROI
  • Researched and led move to Office365; trained staff; and troubleshoots and resolves issues

Digital Communications Coordinator at Entec Corp. (Employee Survey Toolkit) | Oct. 2012 – Dec. 2013

  • Wrote blog, website, and social media content focusing on workplace relations and organizational health
  • Led initial website redesign focusing on SEO and user experience and converted to WordPress CMS, after which website appeared in the first pages of Google results for organic, relevant searches
  • Developed online community and e-mail marketing strategy, growing the web startup’s network to a 600+ following

Accounts Coordinator at Home Skinovations | Apr. – Jul. 2013

  • Coordinated creation and distribution of retail training and education materials such as manuals, translating technical data to retail- and customer-friendly information
  • Wrote and produced marketing materials such as postcards, signage, social media captions, and media kits
  • Liaised with vendor for product on-boarding and account specific requests – e.g. point of sales displays
  • Researched competitive analyses, clinical studies, and sourced complementary products like facial masks

Associate Editor at Grey House Publishing Canada | Jun. – Sept. 2012 (Internship)

  • Led marketing/editorial education e-mail campaign using Constant Contact
  • Improved editorial team-work by introducing web-based real-time collaboration application, TitanPad
  • Data-entry and fact-checking of ADBM databases; copy edited and proofread production compositions

Customer Service Officer at Independent Financial Brokers of Canada | Jan. 2011 – Jun. 2012

  • Developed and managed monthly membership financing contracts, pricing, and payments
  • Provided attentive service to association members and potential members inquiries
  • Data-entry and maintenance of Association Manager membership database

Author, Editor, Designer at Life Rattle Press | Jun. 2010 – Apr. 2011

  • Wrote manuscript for “Opening the Lampshade”
  • Typeset and designed book layout using Adobe InDesign and proofread manuscript
  • Edited “Opening the Lampshade”, Kleine Achiles’s “The First Time”, Evangeline Torres-Sled’s “Three Tiny Prayers and a Princess” and Novy Warouw’s “Morning Magic”

Volunteer and Special Projects:

Managing Editor at Allthing Publication | Jan. – Dec. 2013

  • Recruited writers and solicited short story submissions for e-book series “Record”, and edited for prose
  • Coordinated illustrator, editorial, and writers’ needs and timelines

Web Content Creator at Not Far From The Tree | Mar. – Aug. 2013

  • Designed website architecture information to improve aesthetic appeal, and to maximize user experience with aim to raise awareness and engagement on food and environmental issues
  • Revised website content for a more cohesive voice

Writer and Webmaster, He Has UC Blog <hehasuc.wordpress.com> | Sep. 2011 – Jul. 2013

  • Raised IBD awareness — particularly, ulcerative colitis – through writing and promoting non-fiction stories

Editor at Mindwaves | Oct. 2011 – Mar. 2012

  • Selected from solicited story submissions, and negotiated edits with editorial team to strengthen final stories
  • Marketed book sales and launch via social media channels and word-of-mouth, aiding to achieve full-house attendance at book launch and sold-out book sales

Content Manager, Event Coordinator at Digital Enterprise Management Society | Jul. 2011 – May 2012

  • Awarded February’s “Blogger of the Month” for two of top three most viewed blog posts
  • Attracted wide readership using social media channels
  • Wrote and edited webpage, newsletter, blog contents and event sales/marketing collateral
  • Liaised between companies and volunteer and A/V teams to secure company booth needs
  • Managed correspondence with company representatives for company showcase at conference

Selected Publications:

  • Fighting Noise, Record Two: Night and Day, Record Series, Vol. II, Jun. 2013, <store.kobobooks.com/Books/record-two-night-and-day>
  • Peaks and Valleys, Record One: Peep Show, Record Series, Vol. I, Apr. 2013 <store.kobobooks.com/books/Record-One-Peep-Show/>
  • Opening the Lampshade, Life Rattle Press’s New Publishers Series, Apr. 2011

Technical Skills:

  • Microsoft Office Word, PowerPoint, Outlook, Office365, SharePoint, OneDrive for Business
  • CRM and direct marketing applications (Constant Contact, SurveyMonkey, MailChimp)
  • Adobe InDesign, Illustrator, Photoshop, After Effects, Acrobat Pro
  • Social media (Twitter, LinkedIn, Google+, Facebook, Instagram, etc.)
  • Basic video-editing (Sony Vegas Pro, Windows Movie Maker, After Effects)
  • Social media management and analytics (HootSuite, Klout, Google Analytics)
  • Computerized databases (Reynolds, Associate Manager)
  • Basic HTML, UX design, Wire-framing
  • Search engine optimization
  • Content Management System (WordPress, IBM Client)


Honours Bachelor of Arts, Professional Writing and Communication, English, Classical Civilizations, University of
Toronto – Mississauga, Erindale College

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