This integrated digital campaign leveraged social media advertising, online sponsorship, social media influencers and direct mail marketing.
I developed this campaign idea and converted it into a go-to-market plan, which I executed, for a client of Recycle Coach. I researched and identified the brand-aligned digital platforms and influencers to involve in the project; directed the creative output; and coordinated the execution. I also wrote copy for ads and letters to city government officials, designed digital ads and print postcards, and coordinated the digital advertising campaign.
- Simplify Recycling with Recycle Coach, written and published by Houston Moms Blog; accompanied by boosted social media posts
- 8 Simple Ways to Recycle Right in Houston, written for and published on Houstonia Mag; accompanied by retargeted ads and social media posts
Branded plush toy and letter sent to the city’s 5 at-large councilors and vice mayor
Postcard sent to 11,000 individual households, targeting those that have shown interest in topics like climate change, eco-friendly living, etc. via Valassis