Recycle Coach in Houston, TX

This integrated digital campaign leveraged social media advertising, online sponsorship, social media influencers and direct mail marketing. 

I developed this campaign idea and converted it into a go-to-market plan, which I executed, for a client of Recycle Coach. I researched and identified the brand-aligned digital platforms and influencers to involve in the project; directed the creative output; and coordinated the execution. I also wrote copy for ads and letters to city government officials, designed digital ads and print postcards, and coordinated the digital advertising campaign.


Digital advertising







Direct Mail

Branded plush toy and letter sent to the city’s 5 at-large councilors and vice mayor
Postcard sent to 11,000 individual households, targeting those that have shown interest in topics like climate change, eco-friendly living, etc. via Valassis


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