On all at least mildly interesting Category

Website Wireframe Mockup

When your business is an e-commerce business, your product evolves from meaning just the tangible item that gets shipped to a customer, to including the website from which the customer orders the item in the first place. A well-designed website relies on information elegantly organized and beautifully presented. Below is a wireframe mockup I created […]

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Chopped Leaf’s Turn Over a New Leaf Challenge

Chopped Leaf – Turn Over a New Leaf Chopped Leaf’s first ever brand campaign in January 2017 was first conceived in a hotel board room at our marketing team’s offsite strategy meeting. We needed a cost-effective campaign that will position the brand as the go-to for healthy dining. The timing was decided on seasonality: the […]

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Yesterday, I fell. A year in recap.

There’s still a month left to 2017, but a period isn’t strictly book-ended by dates. The year isn’t finished yet, but yesterday, I fell, and today I felt its impact. I think it’s worth sharing. Yep – a little wordplay for you for a cheesy segue into life lessons learned this year by yours truly. […]

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Samples: Print Marketing Collateral

Below are samples of my work designing and printing print marketing collateral. A non-profit organization’s main and primary communication material is the annual report. It illustrates┬áthe numbers reached by an organization and tells the story that numbers can’t. It validates the organization’s existence and, ultimately, its rightful claim to government and private pockets.   Beyond […]

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Growing Peel’s environmental leaders!

In a series of quick approvals and tight timelines, Ecosource and Peel Environmental Youth Alliance (PEYA)’s Earth Month campaign came together. Ecosource’s first attempt at a completely digital fundraising campaign utilizing the power of its youth network, we used a new online platform, fundrazr.com; produced the video below (by yours truly); and, with the assistance […]

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