Growing Peel’s environmental leaders!
In a series of quick approvals and tight timelines, Ecosource and Peel Environmental Youth Alliance (PEYA)’s Earth Month campaign came together. Ecosource’s first attempt at a completely digital fundraising campaign utilizing the power of its youth network, we used a new online platform, fundrazr.com; produced the video below (by yours truly); and, with the assistance of PEYA’s executive team members and supporters, drive the campaign to raise funds for youth environmental action.
Though unable to reach its goal of $2,500, the campaign succeeded in:
- reaching new people to add to Ecosource’s list of donors
- foraying into the new wild world of social campaigning
- teaching me opportunities for improvement and where and when to take risks.
The video below was created using Adobe After Effects.