Growing Peel’s environmental leaders!

In a series of quick approvals and tight timelines, Ecosource and Peel Environmental Youth Alliance (PEYA)’s Earth Month campaign came together. Ecosource’s first attempt at a completely digital fundraising campaign utilizing the power of its youth network, we used a new online platform, fundrazr.com; produced the video below (by yours truly); and, with the assistance of PEYA’s executive team members and supporters, drive the campaign to raise funds for youth environmental action.

Though unable to reach its goal of $2,500, the campaign succeeded in:

  1. reaching new people to add to Ecosource’s list of donors
  2. foraying into the new wild world of social campaigning
  3. teaching me opportunities for improvement and where and when to take risks.

The video below was created using Adobe After Effects.

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