Growing Peel’s environmental leaders!

In a series of quick approvals and tight timelines, Ecosource and Peel Environmental Youth Alliance (PEYA)’s Earth Month campaign came to be. Ecosource’s first attempt at a completely digital fundraising campaign utilizing the online power of the youth network, we used a new online platform, fundrazr.com; produced the video below (by yours truly); and asked for the assistance of PEYA’s executive team members and supporters to drive the campaign and raise funds.

Though unable to reach its goal of $2,500, the campaign succeeded in:

  1. reaching new people to add to Ecosource’s list of donors
  2. foraying into the new wild world of social campaigning
  3. teaching me opportunities for improvement and where and when to take risks.

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